Forbes columnist Jack Trout weighs in on General Motors’ branding strategy, past, present, and future. He notes that Alfred Sloan, who was elected president of GM in 1923 and would guide the ...

Established in 1934 by Alfred Pritchard Sloan Jr., then-President and Chief Executive Officer of the General Motors Corporation, the Foundation makes grants in support of original research and ...

One hundred and sixteen years ago this week, William CrapoDurant founded General Motors in the ... with the Chrysler family ...