Gillette just pulled back the curtain on its latest innovation, and guess what: It’s not more blades. It’s actually a new type of handle that swivels, inspired by men making funny faces when they ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

Gillette’s newest razor doesn’t come with an extra blade or better handle. Instead, the $200 razor heats up to give men the “pleasure of a hot towel shave.” But for Gillette, which is owned by ...

60% of men 35 and under are removing hair from their body, most commonly from their chest, underarms or intimate area*. Many of them are unhappy with their experience – until now. BOSTON--(BUSINESS ...