If your web-based business didn’t perform as well as you’d hoped last year, then your analytics reports should be able to give you a hint as to why. Aren’t sure how to use analytics software? Then ...

Building your website and generating a user base is hard work. But it is nothing compared to the effort involved in keeping users coming back day after day. Letting your site rest on its laurels is ...

If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

In today’s world, data is not just numbers on a spreadsheet. It’s the fuel driving smarter decisions, stronger businesses, and even personal growth. Data analytics has become one of the hot deals ...

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s guide to Google Analytics teaches you how to set up an account ...

Google Analytics for Beginners and Advanced Google Analytics shows new users how to create an account, implement tracking code, and set up data filters. Google Analytics for Beginners and Advanced ...

Analytics can be daunting for many business owners and decision-makers. Heck, it can be daunting for seasoned SEO veterans. I’ve been working in SEO for longer than Google’s offered analytics, and I ...

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable ...

The first step to understanding Google analytics is to break it down into five core areas and study each of those. [see the full list at Search Engine Watch] The five core areas of analytics are 1) ...