It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Danny Sullivan, the Google Search Liaison, spoke at BrightonSEO in San Diego on Friday and while most of what he said was "not new," he did say big changes are coming to search rankings. Sullivan told ...

Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn ...

The European Commission is preparing to begin a new antitrust investigation into  Google under the Digital Markets Act (DMA), ...

Alphabet Inc.'s GOOG GOOGL CEO Sundar Pichai has firmly rejected the notion that anyone at Google can manually alter search rankings, even in response to President Donald Trump's complaints. What ...

Danny Sullivan, Google's Search Liaison, said that there is no such thing as a perfect formula for ranking a web page. Sullivan said this on X, saying, "There’s no perfect formula to follow that must ...

The idea that something is not a ranking factor that nevertheless plays a role in ranking websites seems to be logically irreconcilable. Despite seeming like a paradox that cancels itself out, ...

The EU launched a fresh investigation into Google Thursday over suspicions the US giant is pushing down news outlets in ...

The European Commission opened a new investigation into how the tech giant ranks news publishers in search results.

Google's Danny Sullivan provided SEO diagnosis tips to a website owner who experienced a traffic drop, advising that ranking volatility is expected as algorithms evolve. Google's Danny Sullivan ...

Many businesses use AI-powered SEO tools to boost their website rankings, but they often struggle to see results. The key isn’t just in AI; it also involves strategic off-site tactics such as link ...