Add Yahoo as a preferred source to see more of our stories on Google. Now, the popular Japanese candy brand Hi-Chew has taken the American candy market by storm thanks to its chewy texture and ...

Forbes contributors publish independent expert analyses and insights. Chelsea Davis is a SF based journalist covering food, drink & travel. May 31, 2020, 01:51am EDT Jun 01, 2020, 10:33am EDT This ...

Biting into a Hi-Chew candy is an experience. As someone who loves all candies, believe me when I tell you Hi-Chew is in a league of its own when it comes to chewy candy, thanks to a special sugar ...

One of Japan’s oldest candy companies, with its U.S. base in Irvine, plans to more than double domestic sales in the next seven years with new product offerings and further efforts to expand ...

HI-CHEW, the fruity, chewy candy, debuted its newest digital commercial. The 30-second spot suggests consumers "Choose Different. Choose Fun. Chew HI-CHEW." Gigasavvy is the creative agency for the ...

Remember the 2019 Palm Springs Taco Bell Hotel stunt? Well, if you thought the coming and going of that "tacoasis" meant you'd lost your chance to spend a night inside a giant marketing gimmick, you'd ...

If you have a sweet tooth, there’s one state in the U.S. you definitely have to visit: Utah. The state eats around 85% more candy than the country’s average, and soda shops selling creative, often ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Morinaga & Company's Hi-Chew fruit candy has been a staple in ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min With U.S. sales growing 20% a ...

Can You Swallow Hi-Chew? Yes, you can absolutely swallow Hi-Chew (after chewing it, of course). This brand was developed to be swallowed because Japanese social customs consider it rude to chew and ...

Chewy candy has been a staple in American culture for centuries. One of the earliest examples is Good & Plenty, a sweet licorice surrounded by a hard candy shell, which debuted in 1893. Nearly every ...