Making frozen vegetables hip is a daunting task, but B&G Foods thinks it has just the guy to do it. The company is bringing back the Jolly Green Giant after a long hiatus to introduce new recipes. But ...

In 1959, Chicago singer Len Dresslar stepped into a Windy City recording studio and, in his deep baritone, sang three words for a commercial jingle that have echoed through the decades: “Ho, ho, ho.” ...

Dressed in a leafy-green toga, the Giant's vocabulary is limited to "Ho, Ho, Ho, Green Giant!" Advertising Age magazine has ranked the Jolly Green Giant as the third most recognizable advertising icon ...

In 1959, Chicago singer Len Dresslar stepped into a Windy City recording studio and, in his deep baritone, sang three words for a commercial jingle that continue to echo: “Ho, ho, ho.” Mr. Dresslar, ...

Today, leftover glass from that venture fills the warehouse offices of Sun Light & Power Company in Berkeley, the business Gerber founded 30 years ago. One large piece makes up the conference room ...

MINNEAPOLIS — General Mills sold Green Giant, the vegetable business that began in farms in south central Minnesota and became a symbol of the growing convenience of food delivery in the mid-20th ...