To some folks, it's just a goofy-sounding word and a cute umbrella-term used to poke fun at vegetarians—but for 400,000 consumers who go out of their way to secure a roast every year, Tofurky is no ...

Wired gets a private tour of Turtle Island's wind-powered factory, where it cranks out a hero of the vegetarian holiday meal;Tofurky Roast.

Hero of the vegetarian holiday meal, the soy-based turkey substitute Tofurky has been saving herbivores from entrée envy since 1995. Given the sensitivities of its customer base, the manufacturer, ...