You’ve probably heard of House of Highlights—even if you’re not a sports fan, it’s hard to miss, whether on YouTube or scrolling through your social feeds. What started as a college dorm Instagram ...

“That was the biggest eye opener to me,” says Gilbert, vice president and head of content for Bleacher Report’s House of Highlights. “That’s when I knew there was something here.” Gilbert saw that ...

House of Highlights’ numbers kept climbing. Gen Z’s appetite for sports content was undeniable. Yet they wouldn’t watch live games on TV. But they would, Muller noticed, enthusiastically watch a ...