In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026.

Flrt, set to make its debut in early 2026, is sugar free and includes functional ingredients supporting skin and hair health.

FLRT will launch in four flavors: Berry Tempting, Guava Lava, Strawberry Fling, and Sunset Squeeze. Cheesy names aside, three ...

Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster broadens its appeal beyond ...

Monster Beverage beat Wall Street estimates for third-quarter revenue and profit on Thursday, helped by resilient demand for ...