Monster announces 'female-focused' Flrt energy drink; internet reacts skeptically

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026.
Food Dive

Monster takes on Alani Nu with female-focused energy drink

Flrt, set to make its debut in early 2026, is sugar free and includes functional ingredients supporting skin and hair health.
Sporked on MSN

FLRT Energy Is Monster’s New Line for Women, Here’s Everything We Know

FLRT will launch in four flavors: Berry Tempting, Guava Lava, Strawberry Fling, and Sunset Squeeze. Cheesy names aside, three ...
Parade on MSN

Monster Looks to Be Getting a ‘Better-For-You’ Energy Drink

Little information on the apparent release is readily available; however, a branded website copyrighted by Energy Beverages ...

MONSTER ENERGY UNLEASHES ULTRA WILD PASSION

A refreshing passionfruit energy boost with zero sugar and full Monster attitude. CORONA, Calif., Nov. 12, 2025 /PRNewswire/ -- Monster Energy is bringing the heat with the newest addition to its ...