The International House of Pancakes, commonly referred to as IHOP, created a social media frenzy last week, when it announced intentions to change its name to “IHOb.” But customers had to wait until ...

IHOP is probably getting exactly what it wanted when it decided to change the name of the pancake chain to IHOb to celebrate its launch of a new line of burgers: a stint atop the Twitter trending list ...

I mean, I guess I'm starting to crave a burger. Today, a chain restaurant I used to tolerate did something very foolish, and it upset a lot of people greatly. I don’t think I need to say much more.

(CBS) --IHOP is serving up the truth about its IHOb name change. The pancake chain has acknowledged that last month's name change was just a publicity stunt to promote its hamburger menu. The company ...

IHOb has officially returned to calling itself IHOP – and admitted the change was all part of a publicity stunt. Last month the breakfast joint announced it was going to change its name from ...

Bloveslife samples every burger on the IHOB menu and ranks them in her signature style. Fetterman says Sanders should explain ...

On Monday, the International House of Pancakes came in for some withering Internet shade after announcing they would be rebranding as the International House of Burgers (or IHOB.) But nobody was quite ...

(WTNH) — All-day breakfast lovers, say good bye to IHOP. The restaurant posted a tweet suggesting it is changing its name to IHOB on Monday June 11. For 60 pancakin’ years, we’ve been IHOP. Now, we’re ...

IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers. It's only a marketing campaign. IHOP isn't changing its name. But the chain of breakfast diners took ...

If hell is bad memes, the devil is IHOb. The late-night breakfast chain promoting a new line of burgers isn’t funny, quirky, or cute. The way they’re marketing it isn’t particularly smart or ...

The name change played well on social media, but Foursquare’s location data suggests it didn’t translate into actual foot traffic. Last week, my beloved International House of Pancakes (IHOP) changed ...

The teasing announcement that IHOP (the brand formerly known as the International House of Pancakes) would change its name to IHOb sent the interwebs wild. In the days leading up to what some seemed ...