The NBA's All-Star weekend always attracts some of the biggest names in the country, creating more than just an event for the players. This year, the league is highlighting one of the biggest content ...

Kohl's is partnering with YouTube star Jesser for its back to school campaign to reach younger shoppers.

Also known as Jesse Riedel, the major YouTube sports influencer has over 36 million social media followers. By Etan Vlessing Canada Bureau Chief Jesse Riedel, also known as Jesser, has signed with CAA ...

NBA Take-Two Media, the joint venture between the pro basketball league and video game giant, is ready to pull back the curtain on its plans for a rebooted NBA 2K League, a reboot that puts content ...

Add Yahoo as a preferred source to see more of our stories on Google. Jesser, the YouTuber billed as the largest individual sports creator on the platform, has signed with CAA for representation in ...

Add Yahoo as a preferred source to see more of our stories on Google. Jesse Riedel, also known as Jesser, has signed with CAA for representation in all areas. With a channel on YouTube with nearly 29 ...