If Tokyo conjures images of hyper-colored, maximalist Hello Kitty and pastel neon cafes, there’s artist Sebastian Masuda to thank. Masuda is behind Kawaii Monster Cafe, a Tokyo tourist destination ...

Macarons aren’t quite the bakery trend they were just a few years ago, but one Austin baker is making macarons that tap into another trend: Kawaii, the Japanese term for super cute. From anime to ...

Eating fish is rarely so cute, colorful or creatively delivered. The restaurant is a creation of Japanese artist Sebastian Masuda, widely known as the godfather of kawaii culture, who previously ...

A delightful combo of fun and elegance! On the left, a kawaii-style bunny cookie resting on a juicy strawberry. On the right, a luxurious chocolate cake topped and surrounded by pink macarons, perfect ...