Add Yahoo as a preferred source to see more of our stories on Google. Experts are weighing in on the growing trend of young girls using makeup and the companies choosing to market their products to ...

(WGGB/WSHM) -- A growing trend of young girls wearing makeup and using beauty products is sparking debate. Many are asking what impact these products could have on children as they grow up. Western ...

Add Yahoo as a preferred source to see more of our stories on Google. Children demonstrate colorful, play-friendly makeup products from Klee Naturals, including cosmetic kits and applicators designed ...

My 11-year-old daughter is not on social media. She doesn’t even own a smartphone, and she has limits on screen time. But somehow, she still knows about the latest viral cosmetic trends on TikTok.

The ‘get ready with me’ social media trend, which involves posting a video of yourself getting ready while sharing personal anecdotes, has become a genre of its own today. What was once a private ...

Tallulah and Michen zig-zag through the aisles of the Sephora at the Century City Mall in Los Angeles on a Saturday afternoon. It’s packed inside, but they have no trouble locating the products they ...

MGA Entertainment, the global toy leader known for iconic brands like Little Tikes, L.O.L. Surprise!, and Bratz, today announced the debut of Mini Glam available exclusively at Target. Combining a ...

For most children, September marks the beginning of the school year, a time when pupils leave the house with new shoes, ...

At least once a month, someone asks Kathryn Keough, a clinical psychologist at the mental-health nonprofit Child Mind Institute, if their child is in trouble. An expert on juvenile trauma and distress ...

While an influx of brands vie for tweens with child sheet masks, lip gloss and body sprays, the co-founder of Perelel is moving in on a ripe-for-disruption space that many have overlooked: kids’ bath ...