TORONTO--(BUSINESS WIRE)--Today, The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) – Canada’s salad dressing category leader for nearly one hundred years – launches Pure J.L. KRAFT, a new line of ...
Having had success with master brand approaches for Kraft Cheese and Oscar Mayer products, Kraft Foods Group is now implementing a similar strategy for its three Kraft-branded "enhancer" lines: salad ...