How Kraft Heinz lost its lock on mac and cheese—and American shoppers

Buzzy upstarts and supermarket knockoffs have eaten into the market share of the leading brand. Years of cost cutting, ...

How Kraft Heinz lost its edge in the mac and cheese aisle — and the brand cooking up competition

Kraft Heinz has long been America’s go-to when it comes to mac and cheese. But that dominance is starting to crack. The ...
AOL

I Tried Kraft’s Controversial Mac & Cheese Flavor Everyone’s Talking About, and I Get Why It’s Guaranteed to Sell Out

There’s a brand-new Kraft macaroni and cheese hitting shelves this month, and it couldn’t be more ripe for the season. The brand has been on a roll lately, releasing a Hot Honey in September and ...
The Boston Globe

Thinking outside the box, Kraft introduces an apple pie-flavored mac and cheese

Kraft Mac & Cheese is giving families something to talk about at the Thanksgiving table this year by introducing apple pie-flavored mac and cheese just in time for the holiday. To announce the new ...