Why LEGO’s She Built That initiative is changing how we think about toys for girls

The LEGO She Built That initiative celebrates creativity across genders and highlights sets that girls love to build and play with, from adorable animals to immersive world-building themes that appeal ...
The Toy Book

The LEGO Group Partners with Bindi Irwin to Launch Animal-Themed Creativity Workshops Supporting Girls’ Empowerment

The LEGO Group is partnering with wildlife conservationist and Australia Zoo CEO Bindi Irwin to celebrate the special bond young girls share with their animals through a series of Creativity Workshops ...
bleedingcool

LEGO Animal Crossing Creative Houses: Seasons of Fun Set Revealed

When LEGO announced its collaboration with Animal Crossing, fans of both franchises erupted with excitement. Merging LEGO's creativity with Animal Crossing's cozy charm is a natural fit for the ...
bleedingcool

New Mystery Animal LEGO Minifigures Series 28 Coming Soon

LEGO is back with their next set of Mystery Minifigures with Series 28, which focuses on some whimsical, animal-themed minifigures. Just like the previous releases, each figure will be hidden behind ...