Add Yahoo as a preferred source to see more of our stories on Google. If you haven’t ventured into the world of Korean makeup quite yet, you might wonder if it’s worth exploring. But as millions of ...

Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

With the world’s biggest obsession with plastic surgery and some of the fastest-evolving beauty technology, spas and cosmetic lines in the world, South Korea is a bona fide beauty destination.

SEOUL, South Korea (AP) — Cho Won-hyuk stands in front of his bedroom mirror and spreads dollops of yellow-brown makeup over his forehead, nose, chin and cheeks until his skin is flawless. Then he ...

'Just Makeup' transforms makeup artistry into a high-stakes survival competition, showcasing South Korea's top talents battling through creative, technical, and emotional challenges. 'Just Makeup' ...

In South Korea, sales of makeup and other skincare products are booming — and it's oftentimes men who are doing the buying. Last year, Korean men spent $495.5 million on skincare products, accounting ...

The consistency of this sheer, buildable water blush is ideal for all seasons — and so is the glow.

Have Korean men gone overboard when it comes to grooming and makeup? Recent reports indicate Korean men have fully embraced feminine beauty rituals which includes the application of foundation, rouge ...

'Just Makeup' is Korea's first large-scale makeup survival reality show, where 60 of the nation's best makeup artists and beauty creators compete fiercely. Unlike conventional beauty contests, it ...