With a mission to make high-quality products more easily accessible to consumers, e-commerce platform Thrive Market and KeHE Distributors have entered an agreement in which KeHE will be the e-tailer’s ...

Regardless of niche, a sizable part of playing the role of a meaningful strategic partner is first marketing yourself as an attractive option for other industry-leading entities. Strategic ...

Polymarket announced Friday an official partnership with X and will serve as the social media platform's official prediction market partner. Polymarket and X announced a deal where Polymarket will be ...

Partner marketing might look simple on the surface, but it actually involves a complex web of relationships and strategies that can trip up even experienced marketers. The truth is, what many agency ...

Impartner, the global leader in partner ecosystem management solutions, announces the release of the AI Partner Playbook, a practical guide designed to help partner teams understand how to integrate ...

Amazon Web Services has unleashed a slew of new incentives, programs and AWS Marketplace benefits with the goal of streamlining partners’ go-to-market capabilities and drive faster sales. Some of the ...

After weeks of speculation in the prediction market space, the partnership that matters has been announced. Polymarket, the world’s largest prediction market with over $8 billion in predictions made ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

The NHL took a major leap in legitimizing the impact of prediction markets in the U.S. The professional hockey league announced a U.S. multi-year marketing agreement on Wednesday with Kalshi and ...

Kalshi announced a partnership with CNN last week, the first major agreement between the prediction market firm and a major news operation. The deal allows the network to integrate Kalshi’s data ...