Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Marketing strategies are typically applied to improving a company's sales or the public perception of that company. These same marketing strategies that help a company externally can also be applied ...

Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture. Yet, most businesses ...

Opinions expressed by Entrepreneur contributors are their own. Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to ...

Opinions expressed by Entrepreneur contributors are their own. I recently sat in a presentation where the speaker said, “AI is coming for marketing agencies.” I replied, “AI is coming TO marketing ...

At Target Corporation, where 2019 comparable sales growth at 1,800+ stores was 3.4% and digital sales growth was 29%, the competition never seems far away. Buffeted by Amazon and Walmart, Target has ...

For many tech brands the target is fairly narrow. At Dell, the opposite holds true. COVID-19 disruptions have amplified the already formidable task of guiding strategy. I recently asked Dell CMO ...