There is a certain gendered order to the marketing world: Products aimed at women must be purchased and used by women; products that cater to male needs must be purchased and used by men. The result ...

A guy walks past me on Carmine Street, and his shirt reads in large block letters, each word taking up a new line: MAN / UP / OR / SHUT / UP. A quick Google search tells me that this style of ...

Some months back, while I was noodling around at YouTube indulging a long overdue (I’m in my 50s) obsession with Pink Floyd, I came across this year-old exchange in the comments section of a video ...

Throughout 2010 I have been blogging about the impact of increasing cultural diversity in the United States on our ideals of male beauty, and now, as this series comes to close, I believe several ...

Famed ancient Greek ruler and military mastermind Alexander the Great had a passion for fragrances. France’s King Louis XIV sported glittering heels and made voluminous wigs fashionable. Vikings, ...

It took David Yi years to embrace the skin care routines his South Korean mother thrust upon him as a little kid. There were the facials, which he hated, and the strict adherence to layers of thick ...

Celebrity esthetician Ian Michael Crumm founded members-only Boys in Beauty to create a safe space to explore the male beauty conversation and create cultural moments. ByCelia Shatzman, Senior ...

Former baseball pro Alex Rodriguez is not your typical makeup customer. Straight, Gen X and traditionally masculine, he’s perhaps one of the last celebrities you would expect to launch a beauty ...