Driven by the surging global demand for matcha, Japan’s overall green tea exports surpassed 10,000 tons in 2025 for the first time in 71 years. Export value rose 98.2 percent from the previous year to ...

High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is ...

Matcha is surging in popularity, but what exactly is it? Learn about its origins, traditions, and benefits, as well as its ...

At-home Matcha is now a $200 million industry. Dr. Andrew Weil started matcha companies three times. Now, it's finally seeing success as matcha continues to grow in the US.

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

As the global matcha craze continues to rise, the Japanese government has moved to protect its brand by registering the name ...

Matcha, a finely ground powder made from specially cultivated green tea leaves called tencha, has deep roots in both Japanese and Chinese cultures. Traditionally enjoyed as a hot beverage as part of a ...

The birthplace of tea is seeking to dominate the global matcha market. Read more at straitstimes.com. Read more at ...

Consumers are moving beyond Instagram-worthy green drinks and asking where their matcha comes from, who grew it and whether ...

India proudly marks a remarkable achievement as Chota Tingrai Tea Estate in Assam becomes the first in the country to ...

Matcha is having a moment.

NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Carolyn Chun As tempting as your local coffee shop may be ...