Joe is a classically trained journalist who’s been writing about the auto industry and car culture for 40 years, steering the editorial direction of prominent Canadian magazines such as World of ...

Renault Group/Geely venture Horse was spun off in 2023 to pursue next-generation powertrain technologies. Unlike so many other startups, Horse's brief wasn't simply to churn out new electric motors ...

Mercury Marine has just announced the launch of its two newest electric outboard motors, the Avator 20e and Avator 35e. The news follows the launch of Mercury’s first entry in the lineup, the Avator 7 ...

The Jeep Avenger debuted three years ago, but until now it has been only front-wheel drive. Orders for the all-wheel drive Jeep Avenger have begun. Dubbed the Avenger 4xe, the city crossover has an ...

The wheel is getting a redesign. Electric powertrain and motor startup Conifer is developing small electric motors that don’t require the rare-earth elements such as neodymium that are critical to ...

A major name in marine mobility is dipping its toe into all-electric motors – Mercury. The noted developer of marine technologies has launched its five initial outboards under its new Avator lineup of ...

Small electric motors can be found in many household appliances, tools and computers as well as in modern cars, where they drive auxiliary units such as pumps and fans. Individually, each of these ...