The yellowish hue spins off the popular minions from "Despicable Me." This file photo provided by Universal Pictures shows the minion characters in the film "Despicable Me 2." — -- A "despicable" ...

The Pantone Color Institute, an institution for color marketing and branding, has announced a new shade in its lineup of offerings: Minion Yellow. The hue is inspired by the color of the cute tiny ...

Pantone's newest colour is the first ever created by the institute to be inspired by and named after a character. Michelle Starr is CNET's science editor, and she hopes to get you as enthralled with ...

Pantone Color Institute has officially rolled out a new color inspired by the kid-friendly film franchise Despicable Me. According to Pantone's web site, this color was developed after Pantone's team ...

So, for all of you fine arts painters who have need to depict the Minions accurately, you’re in luck. To celebrate the upcoming Minions movie, Pantone worked with designers from Universal Pictures to ...

Just in time for the warm weather, Pantone has announced a brand springy color: Minion Yellow. Based on Universal Pictures and Illumination Entertainment's hit animated film Despicable Me, the bright ...

04-14-2015 CREATIVITY How A Movie Co-branding Campaign Spawned A Brand New Color: Minion Yellow Universal Studios and Pantone combined physics, psychology, and animation to find the iconic yellow ...