A stunned groom froze in shock when his bride surprised him with his favorite ice cream truck from childhood. Growing up in ...

Summer in America is punctuated by the song of the ice cream truck. When that twinkly melody plays, children turn — as if guided by Pavlov himself — in the direction of the frozen treats, mouths ...

Rina Bajana, 32, spends seven hours a day driving a Mister Softee truck in New York City. Her customers make her feel like a ...

For millions of Baby Boomers and Gen Xers, the lilting jingle tinkling from slow-moving Mister Softee ice cream trucks conjures up nostalgic memories. But the realities the company’s dwindling number ...

It’s the harder side of soft serve. Mister Softee has hired a team of private eyes in its ongoing battle with upstart competitor New York Ice Cream — with one investigator likening the companies’ ...

You can track exactly where Mister Softee is in NYC with an app. Richard Harbus for The New York Post See more of our coverage in your search results. Add The New York Post on Google The emergence of ...

It’s a muggy morning at the Mister Softee headquarters in Runnemade, NJ. While most New Yorkers are retreating to the temporary oasis of Rockaway Beach or a friend of a friend’s air conditioned loft, ...

The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images Yesterday, as I ...

Mister Softee has opened its first ever brick-and-mortar shop on Long Island. The location has flavors that are not available on the trucks, in addition to scooped ice cream. "Everybody love Mister ...

Welcome to #NotAnAd, where we post enthusiastically and without reservation about things we’re obsessed with from the world of food. When was your last time you had soft serve? In the immortal words ...

Add Yahoo as a preferred source to see more of our stories on Google. Owners of the iconic Mister Softee ice cream truck franchise want to put the freeze on three rogue operators -- two in Queens and ...