Super Bowl Sunday will not only be the biggest night in football but will also be the Roast of Mr. Peanut. To promote their new line of dry-roasted peanut products, Planters hosted a comedy roast for ...

A Planters commercial released, and drawing online buzz, shocked consumers by killing its beloved and ubiquitous mascot Mr. Peanut. The commercial grabbed headlines before the Super Bowl. In the clip, ...

LOS ANGELES - Planters has put a hold on its ad campaign featuring the death of its mascot, Mr Peanut following the death of NBA star Kobe Bryant. However, the brand says it will continue a planned ...

It's official: Planters has killed off Mr. Peanut. The brand's Super Bowl pre-game ad features Matt Walsh, Wesley Snipes, and Mr. Peanut himself, who saves the lives of his friends in his final act.

The nutty character for Planters' death was revealed in a teaser for the company's Super Bowl ad Lindsay Kimble is the Executive Editor, News at PEOPLE. She joined PEOPLE in 2015 and coordinates with ...