NBC Sports has invested significantly to bring NBA back to its airwaves after 22 years, and the network’s approach to studio ...

NBC's new weekly NBA segment on Peacock sits one analyst on each team's bench, aiming to provide viewers a unique game ...

A Basketball Hall of Famer and five-time NBA All-Star, Reggie Miller played 18 seasons with the Indiana Pacers and is widely ...

Included in the lineup is an Eastern Conference matchup between the Washington Wizards vs. Detroit Pistons, a battle of iconic NBA brands as the Boston Celtics face the Philadelphia 76ers, and a West ...

STAMFORD, Conn. – With the NBA returning to NBC and debuting on Peacock one week from today, NBC Sports announced its ...

The NBA is returning to NBC this fall, and the league is celebrating the reunion by putting two marquee matchups on the network from the opening tip. The Oklahoma City Thunder will raise their 2024-25 ...

New details surface about Michael Jordan’s role on NBA on NBC, revealing unexpected influence behind the scenes as the revival gains momentum ...

The NBA on NBC return entered week two with a doubleheader led off by a game between the New York Knicks and Milwaukee Bucks ...

Fans of NBA on TNT will have to adjust to the new schedule and studio shows. Major sports league contracts don’t change hands often. But on Oct. 21, Comcast’s (CMCSA) NBCUniversal wrested the U.S.’s ...

Opening night resulted in NBA’s most-viewed tip-off ever with more than 600 million views Official Release The NBA’s action-packed opening-night doubleheader across NBC and Peacock drove massive ...

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of Oklahoma City Thunder’s One-Point Win over Houston Rockets in First Double OT ...