How A Failed Contest Incited Riots, Killed 5, And Turned An Entire Country Against Pepsi In The '90s

Promotional contests seem harmless, but prize money can get people fired up. This promotional stunt by Pepsi in the 1990s was ...
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The Time a Computer Error Caused Pepsi to Owe Billions to Customers

In 1992, Pepsi tried to outshine its rival Coca-Cola in the Philippines with a flashy bottle cap giveaway called “Number Fever.” What started as a clever marketing idea quickly spiraled into chaos ...