It took your social media feeds by storm with the launch of its "Blonde Wand" last year, but Pravana’s newest hair-color launch is about to blow “unicorn hair” and “pink-champagne” dye jobs out of the ...

For quite some time now, unicorn and rainbow-inspired hairstyles have literally taken over Instagram. So it was only a matter of time before someone took this trend to the next level. By now, you’ve ...

Let's face it: We wish we could change our hair color all the time. (Sometimes we even want to change it more than once in a day.) Now there's a magical new hair color that actually changes color with ...

Remember mood rings from the '90s? Looking back, we know they didn't actually work, but we delighted in their color-changing powers anyway. Now that magic is back — this time for your hair. On Sept. 1 ...

It seems that every day, there’s a new option for shaking up the hair dye game and coloring your hair essentially every shade that makes up the rainbow — and then some. You may already have a serious ...

The Blonde Wand from Pravana claims to lighten your hair seven levels in just seconds, which begs the question: does it work? And is it safe? Pravana has been a hair color staple for decades, but it ...