The retailer, which shuns online sales, has garnered the nickname “Primani,” as in Giorgio Armani, for its marriage of fashion and everyday price tags. The Dublin-based chain thinks that formula will ...

IT can be difficult to find stylish clothes that fit on a budget if you’re petite. But one 5ft 2 shopper has revealed a clever hack after stumbling across some Primark denims that were the perfect fit ...

Primark has unveield its first ever fully integrated UK brand campaign – including its debut UK TV spot – to get consumers reconsidering how much they should have to spend to find the perfect pair of ...

Primark has unveiled a new affordable 49-piece adaptive clothing range for men and women which includes wardrobe staples based on Primark’s bestsellers – from trench coats and tees, to jumpers and ...

Each product contains a minimum of 20 percent recycled denim.

A pair of £15 jeans outperformed a £150 alternative in terms of durability, a new study has found. The University of Leeds teamed up with Primark to assess the longevity of its items in comparison to ...

Trust us, this is set to become your spring staple piece ...

Cheap clothes have outperformed more expensive garments in durability testing conducted for the discount fashion industry. The University of Leeds has worked with retailer Primark to test items such ...

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