ion is to move people in your direction and lend assent to your ideas, proposals and recommendations without changing the merits of those ideas, proposals and recommendations," said Cialdini, author ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...

So you’ve created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing copywriting and design. But in the end, the ...

Brands have plenty to learn about persuasion from an undercover professor of social psychology, Keep Left behavioural strategist Harris Galloway explains. As savvy and selective as today’s consumers ...

“You can’t always get what you want. But if you try sometimes, well, you might find you get what you need.” —Mick Jagger and Keith Richards While I doubt challenging workplace conversations served as ...

Giuseppe Caltabiano, head of content strategy for EMEA and APAC at Contently explains some of the psychological principles that drive people to engage in your marketing. As marketers, it’s critical to ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...