In the modern era of digital media, the power of marketing has grown exponentially. While this has enabled companies to reach their target audiences more effectively, it has also opened the door to ...

I was a kid when I first heard about subliminal advertising from some TV infotainment documentary (I was that kind of kid). it was the famous 1950s experiment in a movie theater where they slipped in ...

For two years, consumers in the U.S. have been struggling to adapt to a new normal, whatever that may mean. The result has been massive stress. A March 2021 survey by the American Psychological ...

Introduction"I'm writing good articles, but they aren't selling."If this situation continues, it may not be the 'quality of content' in your articles that is lacking, but rather an 'understanding of ...

CMO at Austin Data Labs, operating at the intersection of mind, media, and tech. Focus: AI, data science, psychology, innovation. In my dual role spanning media psychology and marketing leadership, it ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

Are you struggling to create a memorable positioning statement for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here's a ...

Color psychology is defined as the study of hues as a determinant of human behavior. In simpler terms, colors can have a deep and sometimes subconscious impact on our thoughts, actions, and habits.

It's easy to assume screens are the future in our digital-first world. Emails, display ads, social media, and virtual events dominate the marketing landscape—not to mention all the ads and product ...