In 1970, Dodge rolled out one of the most audacious factory color programs in American automotive history.

Dodge is launching a 'Purple Haze' paint option for the 2027 Charger to celebrate 60 years of the muscle car.

Dodge's new Purple Haze is exclusive to 2027 Chargers, costs $795, and debuting at the Carlisle Chrysler Nationals.

In a world where most of our cars are black, white, or gray, Rivian has just introduced a new, very bold color for its R1 lineup. It's sophisticatedly called Borealis purple, it is definitely a ...

The special 60th anniversary color will be available on all 2027 Chargers, including the all-electric Daytona.

The 2025 Subaru BRZ reaches showrooms early next year, and when it arrives it will include a new BRZ Series.Purple special edition. As the name suggests, the car features a purple paint finish, ...

I hate when my doorbell rings. Not so much because I dislike people, but because of the cacophony unleashed by my family’s very good German shepherd mutt, Rosie, when someone has the gall to ring ...