“The awakening is not the work.” Every leadership conference has them. The beautifully crafted purpose statement, unveiled ...

David Gorton, CPA, has 5+ years of professional experience in accounting. He teaches accounting, helping promote financial education and awareness. Ebony Howard is a certified public accountant and a ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

A statement of purpose is an integral component of your small business's overall strategic operation plan. This document contains your company's core philosophy and values, from which you measure the ...

Purpose. Impact. These terms are thrown around more than ever these days, including in some unexpected places, like one of the world’s largest investor’s annual letter. Purpose statements are printed ...

Your purpose is at risk of being pointless if you don’t use a single overarching purpose, ensure stakeholders buy into it, and implement strategies for operationalizing it. “Purpose” is trending. In ...

Are corporations sociopathic or socially purposeful? Just over 15 years ago, the film, The Corporation, decried the pathological nature of corporate life. Its argument channeled worldwide concerns ...

Whether reluctantly or willingly, corporations have taken up the charge, touting their purpose statements and seemingly declaring in every sentence that they are “mission-driven.” The “great ...

Most CEOs we work with genuinely care about purpose. They did not arrive at their organisation’s why casually — they thought ...

To gain admission to a master’s of fine arts program, or any graduate program for that matter, you have to write a statement of purpose. I began my statement like this: “From an early age, people have ...