What's the difference between a strong sales message and a weak one? Surprisingly, it's not the presence features, functions or benefits. Lousy sales messages often include all of those. What makes a ...

Your ability to sell is greatly dependent upon your ability to communicate sales messages. Unfortunately, many sales professionals, and almost all marketing professionals, don't understand how to ...

Sales messages are important. Their purpose is two-fold: First, they should help convince prospective customers to buy from you; and second, they should help convince your existing customers to stay ...

Does your sales message attract the right sort of customer? Many sales messages that I hear from printing companies sound exactly the same. They are generic. They are designed to work for all sorts of ...

The first step in selling anything is getting people interested in what you’ve got to sell. Unfortunately, many companies have sales messages that are either confusing or boring (or both). Potential ...

No amount of process, people, or product will help if the messaging is not working Good messaging is like good art; it is hard to define but you know it when you see it. And like art, it can be hit or ...

These days you're lucky if you get five minutes on the phone with them. The trouble is the very next phone call may be from one of your competitors. Understand what challenges your prospects face in ...

With customers expecting faster, more personal communication and teams stretched thin, Convergence gives dealerships an edge by turning their data into timely outreach that drives sales and service ...

Principal of Global Sales Mentor and VP of Pharmajet. Zach has sold in 135+ countries over 30 years, building 9 sales teams in the process. A long time ago, I sold a product to doctor’s offices. At ...