Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Social media has become a key connective tool, with ...

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

The 2016 TikTok trend is taking over social media. Here's what it teaches small businesses about the power of using nostalgia in marketing.

A main feature of a social media platform is a feed where users can discover shared imagery and commentary. The feed is designed to attract people’s attention. Social media feeds have commercial value ...

Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with a TikTok video of a man sipping Ocean Spray while gliding along on ...

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create ...

Prepare your B2B social media strategy for 2025 with our Top 9 B2B Social Media Trends guide. Discover how to stay ahead with AI-driven innovations, purpose-driven strategies, and captivating video ...

Having meaningful, impactful, compelling, digestible and results-driven storytelling on all of your active social media channels is imperative to reaching your audiences.

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...