To sell more performance parts, Scott Crouch of Flatirons Subaru in Boulder, Colo., created a loyal following of customers, online and local. The dealership generates buzz by sponsoring Jon Cooley, ...

The ultimate Subaru BRZ tuned by STI will only be sold in limited numbers in Japan.

Although Subaru has been a bit late to embrace fully electric motoring, the brand isn’t showing any signs of turning its back on its racing and rally heritage in the shift. For evidence of that, look ...

Limited-run edition uses lighter racing-derived internals, sharper chassis tuning, and an STI bodykit for a more focused ...

Subaru has a respected history of developing sports cars or cars with sports car qualities. From charismatic flat-four engines to rally-inspired machines and the brand's experience with all-wheel ...

Subaru of America, Inc. today announced the addition of new STI Performance Suspension Components to their Genuine Subaru Performance Tuning (SPT) Parts lineup and will now offer a new parts only ...

Subaru wants to lure visitors at the 2018 Tokyo Auto Salon to its stand with a new concept car, the Viziv Performance STI. The study builds upon last year’s Viziv, albeit with some styling changes ...

Subaru’s idea of updating the Crosstrek is dropping a bigger, 2.5-liter flat-four engine in the engine bay. American tuner Crawford Performance has other plans for the city-friendly crossover. It ...

Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media ...

At the 2013 Tokyo Motor Show this week, Subaru took the wraps off a new performance-oriented wagon concept that will spawn a production model next year. Unfortunately, that production model is ...

With only a teasing picture and a brief sentence, Subaru shows its electrified future isn't just EV SUVs like the Solterra. The Japanese brand isn't backing down from making enthusiast-centric, ...