Muse might be a game changer for a company that has been trying to diversify its revenue sources beyond online ads for many years.
Most of October’s ramped-up spending was dedicated to airing drug ads during football games: According to iSpot, all but two of the top 10 brands counted the NFL as their top TV program by spend. ...
U.S. Rep. Mark Messmer insists his recent taxpayer-funded, campaign-like commercial wasn't political. A watchdog says it shows reforms are needed.
Traditional TV ads are far less effective than believed, according to real-time viewership data. Even with all the hype around streaming, traditional TV still dominates ad spend. Advertisers are ...
All together, the 10 biggest spenders poured $174.6 million into airing their TV ads in August, less than a $1 million difference from July’s combined total of $173.9 million. (Getty Images) It was ...
NEW YORK—A new study reported that despite record streaming viewership and soaring ad spend, most connected TV advertising still relies on decades-old formats, which leaves billions in potential ...
A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders' strengths and weaknesses. If its findings are accurate, viewers should be ...
Universal Ads is helping brands that are new to the television ecosystem with the introduction of its TV Business Partner Program. This first-of-its-kind program provides brands with access to ...