NEW YORK—Nielsen has launched The Ad-Supported Gauge, a new quarterly report that provides a comprehensive look at the portion of television that delivers advertising across broadcast, cable and ...

More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research When you purchase through links on our site, we may earn an ...

Video on demand, TV streaming, multimedia. Hand holding remote control Nielsen has expanded its TV viewership measurement reports for broadcast, cable and streaming with the launch of the Ad-Supported ...

(WISH) — Streaming surpassed traditional TV viewing for the first time in May, capturing 44.8% of total television usage, according to Nielsen’s latest report. Broadcast and cable captured 44.2%. The ...

Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB -- the trade group representing legacy over-the-air linear TV stations -- says linear TV still tops ...