Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

Welcome to another edition of Yo, Gear Guy!, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s deputy editor of equipment, Mike Chwasky) fields your hard-hitting ...

Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on two of their offerings, the AVX and Tour Soft. AIM stands for Alignment ...

When it comes to golf balls, few matchups draw more debate than Titleist versus Callaway. Both brands have multiple models aimed at every golfer from ...

Gear: Titleist AVX AIM 360, Titleist Tour Soft AIM 360 Price: $50 (AVX AIM 360), $40 (Tour Soft AIM 360) Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside ...