The rise of AI assistants, or answer engines, establishes a new standard: AI visibility. This is your brand's ability to be ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

A new study from Columbia Journalism Review showed that AI search engines and chatbots, such as OpenAI's ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok and Google's Gemini, are ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Perplexity on Wednesday unveiled Comet, an AI-powered ...