CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

You already know there is no more exciting and satisfying way to catch a bass than with a topwater lure, but which one is best, when and where? The following list highlights the five most universally ...

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There's nothing more thrilling in the sport of bass fishing than watching a hell-bent largemouth clobber a topwater bait. Whether its a popper twitched subtly across a flat during the calm early ...

It starts without warning. While fishing down the shoreline for bass on a glorious autumn day, the water behind you suddenly erupts in chaos. Huge schools of baitfish, with nowhere to flee, leap from ...

From a story on TheFishingWire.com: What began in 1995 as a small operation crafting silicone skirts has grown into one of the most influential independent forces in the fishing tackle world. Founded ...

There are lots of standard lures that produce big bass – everything from tiny forward-facing sonar minnows to 10-inch worms to deep diving crankbaits – but if you want your double-digit to be truly ...

Capt. Charlie Thomason starts every topwater retrieve with as long a cast as possible. (Photo by Todd Masson, NOLA.com | The Times-Picayune) (Todd Masson) Lots of anglers hear about speckled trout and ...

People debate the subject of the most exciting way to catch a fish. I know what method I think is most exciting. There is nothing more exciting than watching a fish attack a topwater lure. I fish a ...

Miserable is the most appropriate word I can come up with for the weather this past week. Temperatures over 100 with humidity over 90 just doesn’t work for me. A good friend recently returned from a ...

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...