With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

Life is about simple truths. Here is one for you: it’s hard to grow a Facebook audience. We all like those Facebook pages. Those pages that have millions of “likes,” whose posts get thousands of ...

Has your organization tried Facebook advertising yet? Facebook advertising is incredibly versatile, with the ability to target very niche audiences and engage users on a website they're already ...

This post originally appeared on the Buffer blog. If you want get your posts seen on Facebook, one of the most common bits of wisdom you’ll hear is this: Pay for reach with Facebook ads. Paid ...

In 2022, there are two things marketers truly fear: AI rendering their job obsolete and the rising cost of digital ads. According to AdEspresso, the average cost per click (CPC) for Facebook ads ...