Under Armour’s Slipspeed shoes are now down to $54 from $120. The innovative 2-in-1 footwear transforms from performance ...

Activewear powerhouse Under Armour has unveiled the second generation of its women's basketball shoe, another monumental step in the Baltimore-based company's efforts to fuse innovation with ...

Editor’s note: Kaarin Vembar is obsessed with the luxury and apparel markets. She also has a sassy mouth so her managing editor decided to give her a column in an attempt to harness insight for ...

The moment women’s basketball fans have been patiently waiting for is finally here. Unrivaled, the new three-on-three women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa ...

Dick’s Sporting Goods and Under Armour are teaming up not only to bring women’s basketball to the fore, but also to promote the female minds behind some of the eye-catching merch they sport on the ...

It’s no surprise that the big sports brands embrace competition — it’s part of their DNA. So as Lululemon and Alo continue to make inroads among female consumers, the other brands are not handing the ...

As the all-conquering U.S. women’s national soccer team prepares to defend its trophy in Australia and New Zealand starting Saturday, sportswear brand Under Armour UAA has made its own play for the ...

Unrivaled, the groundbreaking professional women’s basketball league, has announced a multiyear partnership with Under Armour as its official uniform partner and performance outfitter. This ...

Lara Rogers isn’t winning medals or competing in world championships like the professional runners she coaches, but she insists she’s living a dream every bit as satisfying. As the head coach for ...

It’s been 45 years since the invention of the sports bra, an early example of activewear designed for women. Yet for much of the sporting-goods industry, adapting men’s gear for women instead of ...

Under Armour Inc.’s new chief executive is planning to make women a key target customer for the athletic apparel and footwear maker. “At less than a quarter of our revenue, we are still not cutting ...

Inside Under Armour’s innovation lab, where carbon‑plate supershoes are tested, refined, and turned into marathon‑winning ...