Six of Arbitron’s group clients – including the biggest of all, Clear Channel – have told Arbitron what they think the company needs to be doing to improve their confidence in using Portable People ...
Arbitron is taking its Portable People Meter (PPM) system wireless. The new PPM 360 meter uses cellular telephone technology to send in its data, so panelists will not have to dock the device at night ...
Audience measurement using RFID and PPM This article discusses the use of Radio Frequency Identification (RFID) in media audience research, including experiments which combine RFID with the Arbitron ...
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