Mattel Films is developing a live-action “View-Master” feature film with Sony Pictures Entertainment and Escape Artists based on the company’s timeless 3-D image toy, the company announced on ...

The post Live-Action View-Master Film in Development from Mattel Films and Sony appeared first on Consequence. Following the astronomical success of Greta Gerwig’s Barbie, Mattel and Sony are eyeing ...

Mattel wasn't lying when it said tons of toy properties would be getting the movie treatment following Barbie's success, as it's just been announced that View-Master is next in line. Via Variety, ...

Move over, superheroes! Toys might be the next intellectual property that takes the entertainment industry by storm. According to The Hollywood Reporter, Mattel Films and Sony Pictures will be working ...

Take a trip down memory lane with shopDisney as the fun of D100 lives on with a new collectible. A new limited edition Mickey Mouse-shaped View-Master has arrived, taking Disney fans back in time.

If you’ve tried Google Cardboard and are over the age of 30, you’ve probably noticed some parallels to those old View-Master stereoscopes. Now, Mattel is embracing the comparison with its own virtual ...

Mattel, who's no stranger to adapting their products into feature films, has partnered with MGM for a movie based on the classic View-Master toy. Photo by Federico Rostagno This marks the second ...

"Seeing will be believing in a theater near you!" - Some Mattel marketing exec (probably). It’s no secret that Mattel laughed all the way to the bank last year thanks to the humongous box office ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, is developing ...

The toys of the past may have been cheesy, but you can’t deny the creativity needed to build something engaging without any electronics. One stalwart toy from this category is View-Master, the little ...

Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at ...