Customer centricity is the subject of much discussion and debate, but how many organisations can genuinely claim to have achieved it? This roundtable examined what it truly means for a B2B ...

Learn how to achieve customer centricity using data.B2B marketing is changing. Where once it was about delivering carefully crafted messages to databases of likely customers, now it is about producing ...

B2B customer experience is evolving, and most teams aren't ready for it. Here's why.

At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on ...

Terms like “customer-focused” and “customer experience” have become trendy, but they are also often used as a catch-all when building or denoting corporate culture strategies. Brands stand to benefit ...

Technology is the cornerstone of modern business, and new technologies are being developed and adopted at an increasingly rapid pace. And as more technology companies enter the market, many are ...

Sitting around a table at a customer advisory board meeting about a year ago, my mind started whirring. The conversation turned to how our business could expand its offerings to provide even more ...

Personalization isn’t just for B2C anymore. While consumer brands have long mastered the art of tailoring experiences, B2B players are now facing rising expectations from their customers and partners ...

Just like consumers, business-to-business buyers want 24/7 access to providers and purchase options, making traditional marketing and sales techniques obsolete, Forrester Research says in a new report ...