To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

From rivers, suns and buildings to more abstract ideas, Fargo-Moorhead area cities each have their own symbols and sayings to help define their towns.

To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to the new ...

Ah, logos. Those little symbols that often pack a punch of nostalgia as soon as they flash across our screens or pop up in ...

The Super Bowl logo has become more of a talking point among NFL fans over the last few seasons. Part of the reason for that is a conspiracy theory that the colors of the Super Bowl logo determine ...

The first time Angel Giuffria saw the logo on her bionic hand, she felt a sense of pride. She was born without the lower half of her left arm, and started wearing a prosthesis at six weeks old. Back ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to encourage ...

The Food and Drug Administration could roll out a new logo as soon as this year for companies to stamp on the packaging of "healthy" foods they make, aimed at clearing up confusion on what products ...