Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As someone who has spent decades in the digital marketing industry, I’ve witnessed the ...

Email marketing has developed a standing as a cost-effective and efficient means to get messages across. It has also become known as a tool for delivering good ROI. However, in order to achieve all of ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

In a letter-writing campaign held at the Black House Monday evening, participants responded to a string of diversity-related issues that have arisen on campus this academic year. Monday’s initiative ...

This post was sponsored by Campaign Monitor. The opinions expressed in this article are the sponsor’s own. Does it seem like fewer emails are getting delivered? Are bounce rates and spam numbers too ...