A large-scale brain imaging analysis reveals that our brains can forecast what kinds of messages will go viral.

Jack Gordon scans MrBeast's brain using EEG technology to explore the neuroscience of fame, success, and YouTube popularity.

An analysis of brain scans from 572 people reveals that activity in brain regions linked to reward and social processing can ...

A new AI-assisted brain atlas that can help visualize the human brain in unprecedented detail has been developed by UCL ...

Immunologist Zachary Rubin explains how, according to a recent study, living through a pandemic might accelerate brain aging.

People age at different rates, partly due to genetics but largely because of lifestyle. A person’s rate of aging can indicate how likely they are to develop age-related disorders, such as dementia.

A single, freely available, noninvasive brain scan done in just a few minutes during midlife can predict what chronic diseases are most likely to appear in the future, empowering people to make diet ...

Over the last decade, the multi-Grammy-winning soprano has been spreading awareness about the therapeutic benefits of music. She joins Q’s Tom Power to tell us how she got involved in this work and ...

USC researchers have found a promising new brain scan marker that could better detect Alzheimer’s risk — but only for some. The tau-based benchmark works in Hispanic and White populations when paired ...